Namibian Ministry on Mines has entered into a strategic partnership with the Namibian Broadcasting Corporation (NBC) for production and broadcasting services.
The Memorandum of Understanding, which was signed recently, will see the ministry using the NBC platform to promote its operations and market its strategic plans.
During the signing ceremony, executive director at the ministry of mines Simeon Negumbo emphasised the importance for the public to know what the ministry does and the benefits the ministry can offer them, especially regarding the issuing of licences, the rural electrification programme and other important projects of the Ministry.
“It is our responsibility, as a ministry, to educate the nation about our operations and the importance of the mining and energy sector,” noted Negumbo.
Director-General of NBC Stanely Similo reiterated the importance of informing the public on the activities of State-Owned Enterprises.
“In my view, we have quite a huge sort of base which people can reach through us daily. As you know, as an entity, we are going through quite challenging times but agreements and Memoranda of Understandings of this nature do lessen the element of us struggling to get to things but for us to deliver as we always do,” said Similo.
NBC reaches on average 1.6 million people on its platforms such as radio, TV and online. Through that exposure, MME will greatly benefit as well.
As per the agreement, NBC is expected to produce and broadcast documentaries, infomercials and advertisements for the ministry in all 14 regions for three years, effective April 2020.