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De Beers’ diamonds prospects remains positive

International diamond group De Beers remains optimistic about its rough diamonds sales, as the year comes to an end.

“As the industry’s focus turns towards the key end of year retail selling season, rough diamond sales continued to be in line with expectation during the ninth cycle of the year.

“While demand for smaller, lower quality rough diamonds continues to see some challenges, the latest cycle saw some signs of improvement in this area as factories in India begin to reopen after Diwali,” said Bruce Cleaver, De Beers Group Chief Executive Officer.

De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa.

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